A mobile application, most commonly referred to as an app, is a type of application software designed to run on a mobile device, such as a smartphone or tablet computer. Mobile applications frequently serve to provide users with similar services to those accessed on PCs.
There are multiple benefits to creating and distributing a mobile app. Mobile apps offer the unique opportunity for brand reinforcement through a new channel. Through mobile apps, customers are encouraged to download the free branded version, where they can customize preferences to fit their specific needs.
Mobile Apps allow users to have easy, functional access to information, products, services and processes that they need in real-time and are optimized for hands on interaction.
Recent analysis suggests that mobile app users spend more time on a company’s mobile app, then they spend on the company’s mobile website.