Did you know that 85% of smartphone users nowadays rather use mobile app instead of mobile websites? Although 33% of mobile sales are made via an app, only 10% of retailers actually offer a mobile app!
Considering such a vast area in the market, any eCommerce business wishing to increase their sales should seriously think about building a mobile app.
When you’re an eCommerce, you must create a great customer experience for your buyers as it is critical for your success. As UX is pretty important in any mobile app, make sure to be up to date with the latest UX industry trends and stats.
Before building a mobile app, there are some key elements mobile users impose so you need to understand them.
SIMPLE AND CLEAR DESIGN
User Interface (UI) is the first thing that users experience when they launch an ecommerce app – it allows users to enter the app, navigate and explore the categories and make searches.
Always keep in mind that the screen size of a mobile device is much smaller thus you’re limited with space – the home screen should focus on having a clear layout with an easy navigation system and search feature and each button, menu or content has to be well organized and set neatly.
Your design should be intuitive for users to easily navigate through the app – your UI shouldn’t make them think:
Avoid complicated designs with lots of text or animation;
Avoid UI junk as your users want to find the product they what as simple as possible;
Pay attention to spacing – lines and dividers are great tools to emphasize different sections on a screen but you can also achieve the same effect by using shadows and colors.
Use only a single typeface or you can play safely and use the platform’s default font like San Francisco for iOS or Roboto/Noto for Android. Sometimes it’s better to experiment with size, style or weight of the chosen typeface rather than using another font.
Just remember, get straight to the point – the fewer clicks, the better.
QUICK LOGIN AND CHECKOUT
Nothing can irritate more than having to type in the same details over and over again like email address, name, surname, address, security questions and so on.
Don’t make users annoyed while logging or checking out. Consider that touch-screens are more distracting for writing as they lack a physical keyboard. If you make your login/checkout process long, you will definitely lose customers.
As said many times before, a good idea is to make social media login via Gmail, Facebook or any other favored social networks so that customers can easily login without bothersome numerous input.
Using social media has additional benefit if you create a ‘Share’ button – that way, your customers can share on social networks what they’ve bought and at the same time, advertise your business.
As technology advances, the users have become more impatient than before – they don’t want delays in loading or images not loading in time. Loading circle for more than 4-5 seconds results in a user abandoning the app.
Just a single second delay in page loading can result in less views by 11% or customer satisfaction in 16% so make sure to speed it up.
If you want to stay ahead of the game in the e-commerce world, you need to make sure that your app loads as fast as possible. Each element, images or page should load under 4-5 seconds being the attention span time of online users.
When you have an e-commerce app, you ask a lot of details from your customers like bank account details, credit card info, address and so on.
As usage of mobile phones becomes more and more popular, they are also becoming the target of hackers and attacks. A poorly secured app can easily be breached leaving personal information and financial data unprotected.
This is the reason why you should always provide the high level of security in an app as well as making each transaction encrypted with the best security features.
The most important thing for users is that their information, whether personal or financial, is safe.
Even if it sounds too expensive, the consequences of not having a high level security goes beyond expensive to impossible as your reputation and business depend on your secure app.
Once the users lose faith in your app, they will never return.
Keep an eye on the security level of your app and ensure that there are no loopholes.
Another important thing is to provide the most popular payment methods. For example, a customer who mostly shops online but after checking out his ‘cart’ he realizes that you don’t have the payment option that he prefers. The result = lost customer.
If you wish to play smarter, you need to ensure that your payment method covers credit cards, debit cards, net banking and e-Wallets being at the top.