Search Engine Optimization (SEO) plays a significant role in creating a strong online presence of any business. The importance of ecommerce SEO best practices shouldn’t be underestimated. SEO for ecommerce websites is something where many online stores are failing miserably, unable to fully exploit the power of organic marketing.
To paint a picture, 51% of all global ecommerce web traffic comes from search engines and 70-80% of online shoppers ignore paid ads in search results. Therefore, in order to be seen by potential prospects, you must optimize your ecommerce website with the best SEO strategies and rank higher on Search Engine Result Pages (SERPs).
To give you a head start, I’ve curated a list of best ecommerce SEO strategies that will allow you to scale your online business significantly and generate higher profits in the long-haul.
To begin with, you must understand that effective keyword research is the foundation of ecommerce SEO strategy. With a list of target keywords, you can reach out to a relevant audience who’s more likely to convert.
Appropriate keyword research is crucial for every ecommerce store as it helps in offering the right product to the right audience at the right time. With that being said, let’s learn how to pick the best keywords for your ecommerce website to rank higher in SERPs.
You must choose your website’s keywords around actual product searches. For example, “Leather Jackets for Men”. The following platforms can help you identify relevant product-related keywords with minimum effort.
Being one of the largest ecommerce websites, Amazon is a keyword goldmine. It provides a list of long-tail keywords that are product-specific. For example, “Red Leather Jackets for Men”.
Not only such keywords convert better, but long-tail keywords are also less competitive. You can start your keyword research by typing a keyword that best describes your products. Come up with a variation of keywords and note down all the relevant keywords that can be fruitful for your ecommerce SEO strategy. Feel free to rinse and repeat the process for all the important products you’re selling on your ecommerce website.
2 Keyword Tool Dominator
This keyword tool brings the best search suggestions from Amazon, Etsy, and eBay to a single platform. When you type a seed keyword, Keyword Tool Dominator will show dozens of keyword suggestions for you. It allows you to find long-tail keywords much faster than Amazon’s suggestions. Also, in my opinion, it gives you a better variety of keyword options.
SEMRush is a bit different than Amazon’s suggestions and Keyword Tool Dominator. It is a great analytics tool for analyzing the brand’s online visibility. You can insert your competitor’s name and identify what is ranking for which specific keywords.
You can do so by clicking “Organic Research” in the sidebar.