Applications are usually 1.5 times faster than mobile websites and they perform actions much faster too. Applications store their data locally on your device. All or, data retrieval happens in the blink of an eye. In the case of mobi-sites, data needs to be fetched from the web servers which can take from few seconds to a minute depending upon the network speed and packet sizes. Your mobile app can let users clearly define and set their preferences from the beginning, based on which they can be served customized content. The app will observe their engagement and behavior to offer custom recommendations and filter updates for them depending upon their actual location in real-time.