What if we told you there’s a simple way you can increase your sales, reinforce your client base, and give your brand a boost? It’s all possible by building a mobile app for your online store. Today, mobile ecommerce apps are taking over the market, gaining many users and racking up considerable profits. And for good reason.
As we can see from the chart below, the number of users who prefer shopping on mobile devices is growing steadily, further reinforcing the need for mobile ecommerce development.
According to Statista, the number of smartphone users worldwide will reach 2.32 billion by the end of 2017 and reach up to 2.87 billion by 2020. It’s expected that over 2 billion people will make some form of mobile ecommerce transaction over the course of this year.
As a result of growing smartphone usage and active ecommerce activities, the projected value of the mobile retail market in 2017 is estimated at $151 billion worldwide. This goes to show that many online shoppers appreciate the advantages of mobile apps.
Considering the favourable developments in mobile ecommerce, there’s a turning point approaching: it’s likely that mobile devices will soon outstrip desktops as the main devices for online retail. In the first half of 2016, the ratio between desktop and mobile usage for ecommerce began to shift, with Japan and the UK being the first tipping points. Seeing that numerous countries are following in the same direction, the importance of mobile apps for online retailers is evident.
Having established the numbers that demonstrate ecommerce growth, let’s look into the practical reasons why mobile apps are increasing in popularity and answer the burning question: Why are mobile applications important for your retail business?