When you advertise on a website or in a magazine, you have limited access, but social media sites give business owners access to a large audience who can choose to “like” or “follow” your business and its updates.
Social media gives business owners the ability to share information, such as blog posts, tips and ideas and coupons instantly. It enables you to provide your customers with assistance on-the-spot. Social Media Marketing also gives you a chance to interact with other entrepreneurs and leaders in their industries. The information you receive can help you improve the way you manage, operate, market or finance your business.