company’s products are displayed on each and every channel. Shopping on multiple devices is practiced by a large part of the population, and consumers expect to find no difference between the products they find on a brand’s website compared to its mobile version. The shopping experience should remain the same, no matter what device consumers use.

Types of Mobile Commerce

Mobile commerce doesn’t just refer to buying a product online—it includes all purchase decision behaviors made using a mobile device.

The different types of mobile commerce include:

  • Browsing products online using a mobile device
  • Searching for specific products online using a mobile device
  • Reading product reviews or viewing product comparisons on a mobile device
  • Purchasing app-economy services (such as rideshare or food delivery apps)
  • Purchasing or renting digital content (paid apps, video, music, etc.) on a mobile device
  • Interacting with branded apps (such as the Amazon shopping app) on a mobile device
  • Mobile banking
  • Mobile retail payments (such as Samsung Pay or Apple Pay)
  • Mobile person-to-person payments (such as Venmo or the Cash app)

With the rise of mobile technology, it is becoming less valuable to think about what is mobile commerce and what isn’t—almost all types of commerce, from shopping to investing, are already being done on mobile. As such, much of the discussion around mobile commerce focuses on user experiences when engaging in mobile commerce.

The Future of Mobile Commerce

The most prominent trend in mobile commerce is its market share growth. 

And if you’re on the lookout for an experienced and skilled mobile development team, get in touch with us.

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