company’s products are displayed on each and every channel. Shopping on multiple devices is practiced by a large part of the population, and consumers expect to find no difference between the products they find on a brand’s website compared to its mobile version. The shopping experience should remain the same, no matter what device consumers use.
Types of Mobile Commerce
Mobile commerce doesn’t just refer to buying a product online—it includes all purchase decision behaviors made using a mobile device.
The different types of mobile commerce include:
With the rise of mobile technology, it is becoming less valuable to think about what is mobile commerce and what isn’t—almost all types of commerce, from shopping to investing, are already being done on mobile. As such, much of the discussion around mobile commerce focuses on user experiences when engaging in mobile commerce.
The most prominent trend in mobile commerce is its market share growth.
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