Social media marketing is all about meeting your target audience and customers where they are and as they socially interact with each other and your brand.

While social media marketing as a whole is incredibly valuable and beneficial to your business growth (as you’ll see in the following section), your strategy will differ based on which social networks your audience spends their time on.

Before we dig deeper into social media marketing, let’s segment the strategy by platform.

Facebook

  • Users1.79 billion daily active users worldwide
  • Audience: Generation X and millennials
  • Industry impact: B2C
  •  

Instagram

  • Users1 billion monthly active users
  • Audience: Primarily millennials
  • Industry impact: B2C
  • Best for: Natural-looking media, behind-the-scenes, and user-generated content; advertising

Twitter

  • Users186 million daily active users worldwide
  • Audience: Primarily millennials
  • Industry impact: B2B and B2C
  • Best for: Public relations; customer service

Related Post

No Comments