Years ago, digital marketing was a new, innovative way to reach out to prospective customers. The internet was in its infancy not long ago, and it offered an exciting new platform for businesses to sell services.
That’s changed. Whereas digital marketing was once supplemental to other marketing efforts, a solid digital marketing strategy is now necessary. You need digital marketing to keep up with the competition. You need an online marketing strategy if you want to reach your target market.
There are many reasons why you may have put off creating a digital marketing strategy. Maybe you haven’t set a budget aside for it. Perhaps you feel overwhelmed by it, or just don’t have time. Or maybe you simply have underestimated the importance of digital marketing.
It’s time to get started! Here’s why a good digital marketing strategy is critical to the success of your business.
Whether you sell life insurance or plan weddings, one fact exists: your customers are online. Studies show that 73 percent of all buying decisions today begin online, and a full 51 percent of purchases are completed on the internet.
Your prospects use the internet in different ways. Some may browse at their desktop while others may make quick purchases via smartphone. Regardless of their habits, your customers are becoming increasingly dependent on the internet to research and finalize buying decisions.
Your customers are on the internet. You should be, too. Creating a strong digital marketing strategy ensures that, as those customers search for your service, it’s you they’ll find rather than your competition.
Lead generation is one of the simplest, most effective ways to build a base of prospects who are interested in the service you offer. There are quite a few ways to execute lead generation, but the premise behind each method is the same: you offer something of value to your prospects, and in return you receive their information.
The contact information you’ll receive through, say, offering a discount or an eBook is extremely valuable. This is a customer who is, at worst, mildly interested in your product or service. At best, he or she is ready to make a purchasing decision.
Are you using your time productively? What if you could automate the lead generation process, freeing up hours formerly spent on cold calling? What if you could reach thousands of prospects simply by posting shareable, likeable content on social media?
That’s the beauty of digital marketing. Digital marketing is automated, and frees up hundreds of hours that could be better spent on other aspects of your business. From your company homepage to email marketing and social media outreach, automation is one of the most valuable aspects of digital marketing.
Let’s circle back to that newspaper ad or radio commercial. Before digital marketing became prominent, it wasn’t possible to target consumers in the way you can now. If you placed an ad in the paper, every single subscriber would see that ad … or not. So while your target demographic may be women aged 25 to 40, those advertising dollars would also be spent reaching men aged 65 and older. That doesn’t make sense.
Digital marketing is highly targeted. Using services like Google Ads, Twitter for Business and others, you can choose to only reach the people who will be interested in your service. Age, gender, marital status, hobbies and physical location are just a handful of the attributes you can specify in targeted digital marketing.
From landing pages to email marketing, digital marketing is highly interactive. Whether your client base is engaging with you on social media, sharing your blog posts with others or just filling out a lead form, this interaction is unique to internet marketing.
The interactive nature of digital marketing allows your consumers to connect with your business on a more personal level. You’ll not only strengthen your brand but will also build a community of loyal, repeat customers who respect you as a leader in your industry.
A successful digital marketing strategy is one that will establish you as an industry leader. While that may sound daunting, it’s actually quite simple. There are a number of ways you can begin to build credibility with digital marketing.