What does it mean for retail business?
The mobile revolution has changed the way retailers can interact with their customers. There is no need anymore to rely on billboards or printed materials to advertise discounts and special offers when you can do it more efficiently through an app.
Moreover, mobile growth has impacted and changed customers’ buying habits.
They compare prices, search places, goods and other buyers reviews using their smartphones.
Today mobile commerce grows like a weed outdoing all other kinds of e-commerce.
Mobile apps for retail business demonstrated astounding growth 81% in 2015.
According to the IBM report, mobile devices accounted for about 57% of all online shopping traffic this past Black Friday in the US; it is up to 15% over the same period in 2014.
Lastly, 54% of customers consider a mobile app for retail business much more convenient and more comfortable in usage than a mobile site.
The chart below displays the benefits of shopping in an app according to the consumers’ survey.
How can the retail business use mobile apps?
The team at the APP Solutions has created the list of beneficial technologies and tools that can be used in apps to help boost your business.
But before going ahead, it’s important to note the following.
There are available two ways how to implement different in-app features. You can take advantage of 3rd party solutions or invest in custom development. The custom development provides your project with exceptional flexibility, but it tends to be expensive and time-consuming.
Using a 3rd party solution, you’ll be able to verify different hypotheses, try how the solutions work in practice and decide whether you need some feature, or it isn’t relevant for your business. Doing this, you don’t need to spend lots of money and time.
Let’s see the advantages and disadvantages of each approach in a particular case.
Both mobile platform iOS and Android have a variety of APIs for implementing different functions.
To integrate geolocation in the mobile applications, two critical points correspond to a separate API:
determining a position of the object
displaying the identified object on a map
Android Location services provide extensive opportunities for developers.
We use Maps services to show specific data on the maps provided by Google. The app sends a request which data should be displayed, and the Maps services use their mechanisms to implement it. As a result of that, your application is not involved in the maps creation process, drawing objects, plumbing a route, or geolocations identification. It uses a 3rd party service to do that.
The integration of geolocation on the iOS platform is provided by the iOS Location service.
The developers take advantage of iOS Maps services to implement a variety of features:
standard, street, 3D views
zoom in /out feature
pitch the map option
As a result, app interacts with the geolocation maps services using their features. Such an approach significantly reduces development time and provide business owners with reliable solutions.
The pros of developing an app for retail business:
The time people spend with their smartphones continuously increases
Apps help keep your brand prominent in the marketplace.
Apps increase customers retention and loyalty, helping to provide sales support.
Having an app allows you to demonstrate products and services, connect with clients.
You can give users a better customer experience.
Apps loading time is faster than mobile sites.
Customers can use your app in offline mode. It’s a real benefit.
The app allows you to keep in touch with clients no matter where they physically are, send them reminders and build efficient loyalty programs, rewarding the most loyal customers.
Vast analysis capabilities. You can quickly grab the statistics of user’s purchases and analyse the data how they shop and use your app.
If compared the cost of an in-app catalogue of products and services with print brochures, the first one will win.